Professional Background
She is a creative, analytical and business savvy senior marketing professional with progressive leadership experience across a broad range of marketing roles. Her professional background consists of management, strategic planning, visionary and executer of marketing campaigns all centered on growth for the organization.
Expertise
Data-Driven B2B & B2C Marketing | Direct Response Marketing |
Brand Integration | Marketing Operations |
Contract Negotiations | Retention Marketing |
Brand Strategy & Management | Consumer Insights & Research |
Market Planning & Implementation | Search & Affiliate Marketing |
Social Media & Influencer Marketing | Business Development |
Education
Graduated Florida International University Miami, Florida
Bachelor of Arts in Photography and Art History
Professional Work Experience
10/13 – Present Yasenny, LLC Tampa, Florida
Principal
- Develop strategic marketing plans to help increase revenue to organizations looking to provide a lift to their marketing
03/13 – 12/19 Miami-Dade County Miami, Florida
Sales and Marketing Manager
- Lead, encourage and manage a 7-person team that implements all marketing plan initiatives
- Develop strategic marketing plans to help increase revenue, introduce and launch 14 new programs and help increase participation of existing programs
- Lead all the content development:
5 email newsletters, advertising email campaigns, 250 landing pages, 30 social
media accounts, and manage all other marketing campaigns
- Increase in overall social media followers 53% year over year and 378% during my tenure
- Contact increase: 42% year over year. 17k to 73k
- Website unique user visits up 18% year over year
- Marketing planning committee lead for biannual summit with over 300 in attendance with an increase of 100% over previous Summit
- Optimize advertising performance for all paid search, display and retargeting advertising with click through rates averaging 3.39%
- Speaking and Training engagements with over 1,000 staff members in attendance in subjects such as Social Media Best Practices and Reputation Management
06/12-3/13 Perry Ellis International Miami, Florida
Ecommerce Marketing Manager
- Analyzed all data for strategic implementation of promotions and identified all growth opportunities over multiple channels
- Established key e-commerce metrics, analytic data and quantitative measures to develop and drive marketing plan initiatives
- Increased brand awareness in targeted areas such as email, affiliates, shopping comparison engines and retargeting for our six brands to generate traffic to websites
- Managed a multimillion-dollar budget and reconciled all payments
- Supported in the procurement of new vendors and development of recommendations
- Conducted thorough marketing and competitive audits to identify key marketplace opportunities and threats
- Monitored sites to ensure high quality customer experience and recommended new strategies for optimal revenue driving experiences
- Established email implementation strategy for a new Eloqua and Salesforce software for database growth from 800k to over 1million.
08/11-05/12 University of Miami Miami, Florida
Marketing Manager
- Oversaw all marketing operations at the center
- Established strong relationships with over 400 OB/GYN doctors and providers to develop a referral network that grew patient base by 10%
- Proactively grew marketing channels to promote the UHealth Fertility brand from single source to grow website visits over 30%
- Reached over 150,000 residents through promotional events and editorial outreach
- Coordinated and organized Free Consultation Days that averaged 25 prospective patients and 1-2 cycles
05/03-08/11 Silmar Electronics Miami, Florida
Marketing and Creative Manager
Created the Marketing Department with accumulative coop annual budget $500k-$1mil and oversaw all operations of the marketing department for 9 locations North American and Latin American territories. Managed product promotional material for lead generating, revenue growth, and increase market share.
- Planned efficient systems, procedures, and techniques for establishing and maintaining a growing digital customer base by 30% year over year
- Established strong relationships with key vendors and suppliers to develop marketing coop plans with over $1million
- Coordinated and organized over 5 large tradeshows a year
- Implemented an Event Registration, Product Awareness and Brand development strategy over digital media with an increase in event attendances by 14%
- Managed our 228-page catalog, online catalog and web site which featured over 100 vendors such as GE, Samsung, Bosch, Honeywell and 16,000 products
- Supervised, trained, and mentored Graphic Designer, and all other support staff
Skills
Adobe Creative Suite, WordPress, Email HTML, HTML5, CSS, SEO, SEM, PPC, Email Marketing Expert, ESP Implementation & CRM, Bluehornet, Constant Contact, & Eloqua Master, Method CRM, Salesforce, Bitly, Hootsuite, Oracle SRM, Asana, Wrike, Teamviewer and Google Analytics
Languages
- Fluent in English and Spanish