305-791-1264
info@yasenny.com

Yasenny Camejo

Marketing Consulting Services

Telephone: (305) 302-5527                           Email: yasenny@gmail.com

Professional Background

She is a creative, analytical and business savvy senior marketing professional with progressive leadership experience across a broad range of marketing roles. Her professional background consists of management, strategic planning, visionary and executer of marketing campaigns all centered on growth for the organization.

Expertise

Data-Driven B2B & B2C Marketing Direct Response Marketing
Brand Integration Marketing Operations
Contract Negotiations Retention Marketing
Brand Strategy & Management Consumer Insights & Research
Market Planning & Implementation Search & Affiliate Marketing
Social Media & Influencer Marketing Business Development

Education

Graduated     Florida International University            Miami, Florida

Bachelor of Arts in Photography and Art History

Professional Work Experience

03/13-Present        Miami-Dade County                          Miami, Florida

Sales and Marketing Manager

  • Lead, encourage and manage a 7-person team that implements all marketing plan initiatives
  • Develop strategic marketing plans to help increase revenue, introduce and launch 14 new programs and help increase participation of existing programs
  • Lead all the content development: 5 email newsletters, advertising email campaigns, 250 landing pages, 30 social media accounts, and manage all other marketing campaigns
    • Increase in overall social media followers 53% year over year and 378% during my tenure
    • Contact increase: 42% year over year. 17k to 73k
    • Website unique user visits up 18% year over year
  • Marketing planning committee lead for biannual summit with over 300 in attendance with an increase of 100% over previous Summit
  • Optimize advertising performance for all paid search, display and retargeting advertising with click through rates averaging 3.39%
  • Speaking and Training engagements with over 1,000 staff members in attendance in subjects such as Social Media Best Practices and Reputation Management

06/12-3/13       Perry Ellis International                       Miami, Florida

                                                Ecommerce Marketing Manager

  • Analyzed all data for strategic implementation of promotions and identified all growth opportunities over multiple channels
  • Established key e-commerce metrics, analytic data and quantitative measures to develop and drive marketing plan initiatives
  • Increased brand awareness in targeted areas such as email, affiliates, shopping comparison engines and retargeting for our six brands to generate traffic to websites
  • Managed a multimillion-dollar budget and reconciled all payments
  • Supported in the procurement of new vendors and development of recommendations
  • Conducted thorough marketing and competitive audits to identify key marketplace opportunities and threats
  • Monitored sites to ensure high quality customer experience and recommended new strategies for optimal revenue driving experiences
  • Established email implementation strategy for a new Eloqua and Salesforce software for database growth from 800k to over 1million.

08/11-05/12               University of Miami                       Miami, Florida

Marketing Manager

  • Oversaw all marketing operations at the center
  • Established strong relationships with over 400 OB/GYN doctors and providers to develop a referral network that grew patient base by 10%
  • Proactively grew marketing channels to promote the UHealth Fertility brand from single source to grow website visits over 30%
  • Reached over 150,000 residents through promotional events and editorial outreach
  • Coordinated and organized Free Consultation Days that averaged 25 prospective patients and 1-2 cycles

05/03-08/11       Silmar Electronics                   Miami, Florida

Marketing and Creative Manager

Created the Marketing Department with accumulative coop annual budget $500k-$1mil and oversaw all operations of the marketing department for 9 locations North American and Latin American territories. Managed product promotional material for lead generating, revenue growth, and increase market share.

  • Planned efficient systems, procedures, and techniques for establishing and maintaining a growing digital customer base by 30% year over year
  • Established strong relationships with key vendors and suppliers to develop marketing coop plans with over $1million
  • Coordinated and organized over 5 large tradeshows a year
  • Implemented an Event Registration, Product Awareness and Brand development strategy over digital media with an increase in event attendances by 14%
  • Managed our 228-page catalog, online catalog and web site which featured over 100 vendors such as GE, Samsung, Bosch, Honeywell and 16,000 products
  • Supervised, trained, and mentored Graphic Designer, and all other support staff

Skills

Adobe Creative Suite, WordPress, Email HTML, HTML5, CSS, SEO, SEM, PPC, Email Marketing Expert, ESP Implementation & CRM, Bluehornet, Constant Contact, & Eloqua Master, Method CRM, Salesforce, Bitly, Hootsuite, Oracle SRM, Asana, Wrike, Teamviewer and Google Analytics

Languages

  • Fluent in English and Spanish