Digital Transform Consulting
Produce more efficiently the current marketing programs and sales initiative with digital services. Develop a new or revitalize your digital business processes, culture, and customer experiences to meet changing business and market requirements.
Public Sector – Marketing and PR Experience
Marketing Plans and Audits
She is an experts in marketing development processes to help your company analyze and evaluate your marketing strategies, activities, goals and results. While the process takes time, the results can be informative and refocuses your communication messages to the right customers, reveals new, unknown or neglected markets and helps redefine current strategies and plans to help increase market share.
Strategic planning can help your organization to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment.
Ongoing Advice and Counsel
Developing a plan is just beginning of your marketing strategy. Your plan needs periodical adjustments to the ever-changing landscapes or goal shifts.
Creating a plan includes a great roadmap and timeline in the form of an editorial calendar. Creating and maintaining one is an essential to managing your marketing effectively.
Starting a new business or staying relevant in an established means understanding your competition, the advantages your company has over the competition and barriers to entry in the market.
Social Engagement Evaluations, Plans and Execution
Social Media & Influencer Marketing plans. Creation of strategy to help clearly map your social media postings. Need more hands on deck? She can help with the management of you social sites.
Goal Defining Metrics
She will find Key Performance Indicators that will help your organization to reach organizational goals.
Marketing Budget and Growth Analysis
Spend your marketing budget wisely and you will get result. She will help you devise a solid plan for media buying and advertising that will provide results.
Budgeting resources for your marketing and communications is very important and crucial to your marketing plans. She will evaluate your plans and budget to determine whether resources are being allocated properly.
Email and Affiliate Marketing Evaluations, Plans and Execution
She provides services to help setup drip campaigns and other automated campaigns.
Specialized Capabilities Include:
- User Acceptance Testing
- Design Consulting
- Marketing Education & Training
Contact me for a conversation, consultation, cost estimation and time frames.