You’ve probably already seen the “Christmas in July” sales and Hallmark movies popping up since earlier this month and may be wondering, “Why are they trying to rush the year through, summer’s not even over?” In a way, these out-of-season television shows and commercials are a great reminder that the end of the year is…
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You make decisions all day, every day. Some of those decisions come quickly while others have you tossing and turning all night. One of the decisions your business may be facing right now is: Are ready to hire an Advertising Agency or a Marketing Consultant? There is value and benefit in both of these options.…
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Summer is here, and while there’s no doubt that you are excited about the lazier days it brings you may be a little disappointed you aren’t ready for it. And, by ready I mean you didn’t lose the COVID-19/15 pounds you packed on last year, and your skin tone is more ghastly than sun-kissed! Don’t…
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Up until now, your job has been to focus on the meat and potatoes of your organization. The thing is that’s only part of it. The other part – bringing new ideas to life, cleaning up your marketing strategy mess, understanding the data that comes from your online reputation, and maximizing your resources – is the other half. And allowing a marketing consultant – like myself – to handle, address and execute that half can help you achieve whatever realistic goal you set.
While working with one of my clients recently, I discovered that his website was being hosted on a shared server with 37 other websites on it. Whoa, that’s a lot of websites! My unsuspecting client was trusting that his website was being hosted in a reliable, fast and secure spot, but that wasn’t the case.…
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You’ve heard the expression: Two heads are better than one. I am confident that you’ve applied that philosophy in your lifemany times over. You picked your smartest family member to join you in a game of trivia, your most athletic buddy to partner with you in a round of golf, or your most creative colleague…
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For most people the word – Technology – frightens them. Because frankly there are more critical, pressing concerns to deal with … that any part of learning about technology would simply be too exhausting. What I would like for you to do, as the world rethinks the business market post COVID-19, is think about your…
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Through EMAIL MARKETING! Building your business’ digital marketing plan may feel as daunting as learning Tamil (the world’s oldest language), or trying to understand today’s ‘new math,’ but it doesn’t have to be (especially when I am here to help!) Every day that you aren’t implementing a digital media tactic into your marketing plan your…
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Are you ready to jump start your online business? Every person and every business has been affected by the Coronavirus. It’s been written that, “We are all in the same storm, but not in the same boat.” For those essential businesses, traffic and revenues may have soared. For second-tier industries, you may have been forced…
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Having spent the last nearly 20 years in the communications and marketing field working with both large-scale and small-scale, private corporations and public sector organizations offered me the opportunity to work on creative and challenging projects, and meet some of the most interesting and inspiring people like Michelle Obama. Through my experiences, I have been…
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