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Category: Marketing Planning

Marketing Strategic Consultant Services

Artificial Intelligenfe

Using AI? Be Responsible!

There’s been a lot of talk about the use of Artificial Intelligence (AI) recently especially its influence in the medical, banking/finance, and transportation sectors, but I want to focus on what AI means to marketing your business or service and, when used responsibly, how it can enhance your marketing efforts. In marketing, generative AI is…
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Different color hands holding a light bulb illustrates ideas coming together

Collaboration makes working together even better!

When I left Corporate America in 2019 to start my own marketing consulting firm I knew, despite my extensive experience, that there would be new things to learn, new experiences to explore, and new challenges. But, after two decades working in large organizations where I had access to resources, staff, and cash flow, I realized…
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Person balancing on scale holding a large coin in one hand and a small coin in the other.

There are other ways to make money without spending it!

I recently came across Haje Jan Kemps’ For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing (blog),February 10, 2023, and all I could do was shake my head in disagreement.

Good Better, best words on paper.

Don’t practice until you get it right. Practice until you can’t get it wrong.

I know you’ve heard similar versions of this quote before, but I like this message best because it inspires me to keep going even when I think I got it right because unless I get it “right” every time there’s always room for improvement.

Paid Advertising vs Organic Advertising Blocks with business symbols

Happy New Year!

Whether you make resolutions or not, I want you to consider something that will help you build your business, grow your reputation, and once you achieve it, there’s nothing and no one that can take it away from you. It’s: ….

Focus through a lens

Focus on Reaching Your Target – Get on the Road to Building Your Brand

You need someone to get you on track, help you focus on reaching your target audience, and on the road to building your brand. If you are not ready to make that call, in the meantime, consider these few tips:

Clock and time disappearing or reappearing

I added hours to my day, learn my secret!

As a mom of two young girls (one of whom attends virtual school from home), a wife, and a small business owner, having just a little extra time is a gift I wish I could unwrap just about every day. I am sure that most of you feel the same way. While there is nothing,…
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Want better outcomes? Collaborate!

Collaborating is not a new concept, and it doesn’t stop at work. It’s an important tool to access in areas outside work.

Consistency

Be Consistent

Greetings! Well, we made it through another year, so here’s to us for persevering! May this New Year bring you lots of happy memories, an abundance of good health, and both personal and professional success. Last quarter, as I was planning my goals for 2022, the word consistency kept popping up in my head. It…
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Seasons Greeting with Tree

Season’s Greetings!

As you plan and prepare for your holiday celebrations, I want to wish you and yours a magical time with your loved ones, and good health and prosperity for the coming year. While shopping and gift wrapping are foremost on your mind, I want to remind you (if you haven’t already done so) to set…
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