As you plan and prepare for your holiday celebrations, I want to wish you and yours a magical time with your loved ones, and good health and prosperity for the coming year. While shopping and gift wrapping are foremost on your mind, I want to remind you (if you haven’t already done so) to set…
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As the year comes to a close, my hope is that you were able to navigate your new normal, and that you are excited about what’s in store for 2022. While we wait for things to normalize, and for decisions to be made in protocols and tax laws, now is the time to get started…
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You’ve probably already seen the “Christmas in July” sales and Hallmark movies popping up since earlier this month and may be wondering, “Why are they trying to rush the year through, summer’s not even over?” In a way, these out-of-season television shows and commercials are a great reminder that the end of the year is…
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You make decisions all day, every day. Some of those decisions come quickly while others have you tossing and turning all night. One of the decisions your business may be facing right now is: Are ready to hire an Advertising Agency or a Marketing Consultant? There is value and benefit in both of these options.…
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Summer is here, and while there’s no doubt that you are excited about the lazier days it brings you may be a little disappointed you aren’t ready for it. And, by ready I mean you didn’t lose the COVID-19/15 pounds you packed on last year, and your skin tone is more ghastly than sun-kissed! Don’t…
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Up until now, your job has been to focus on the meat and potatoes of your organization. The thing is that’s only part of it. The other part – bringing new ideas to life, cleaning up your marketing strategy mess, understanding the data that comes from your online reputation, and maximizing your resources – is the other half. And allowing a marketing consultant – like myself – to handle, address and execute that half can help you achieve whatever realistic goal you set.
While working with one of my clients recently, I discovered that his website was being hosted on a shared server with 37 other websites on it. Whoa, that’s a lot of websites! My unsuspecting client was trusting that his website was being hosted in a reliable, fast and secure spot, but that wasn’t the case.…
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