What is Positioning and why should I know about this essential key term?
The formal definition is to promote (a product, service, or business) within a particular sector of a market, or as the fulfillment of that sector’s specific requirements.
Starting a new business or staying relevant in an established means understanding your competition, the advantages your company has over the competition and barriers to entry in the market. Where you are positioned compared to other businesses in your industry space you have a key advantage to marketing your business.
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