Author: Victoria Galan

Marketing Strategic Consultant Services

Are your photos making the right first impression?

You’ve heard it a million times, “a picture paints a thousand words.” While it’s a familiar expression you probably don’t know who said it and why. The genius behind this saying goes to newspaper editor Arthur Brisbane. In a 1911 newspaper article, Brisbane encouraged readers to use images to tell a story because an image…
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Marketing non-profits isn’t [exactly] the same as marketing for profit here’s why…

Just like a typical business, a non-profit will need to market/promote/sell themselves. In general, marketing a non-profit follows the same protocols as marketing for a commercial business with a few nuances specific to the non-profit world

Entrepreneurial tips for your business

According to Abha Bhattarai’s Washington Post article – American entrepreneurship is on the rise – dated September 14, 2023, “applications for new businesses spiked to an all-time high in July 2020, when more than 550,000 Americans filed paperwork to start their own companies, census data shows.” While this is great news for those who want…
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Ready to deepen your customer relations? Incorporate a CRM system.

When you want to show your amazing clients that you appreciate their business you may send them a personalized thank-you note or offer them a discount on their next order. On special occasions you may even send a box of chocolates. Whatever tactics you have used or use to acknowledge your gratitude, your actions help…
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Clock and timer indicating patience

Practice patience…a little goes a long way!

One of the hardest things to do both personally and professionally is to be patient. To hold the line before sprinting off. To wait. You may have been in situations where you felt that if you didn’t immediately react you would miss out on a big opportunity and be left with the feeling that your…
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Make cutting ad dollars your New Year’s resolution!

Get started on the right foot this year by cutting your advertising spending!.  

Best way to achieve your goals…stay focused!

When it comes to marketing your business how many of your friends, family, even strangers offer you unsolicited advice on what you should do to get noticed? There may be a few good ideas in there, but unfortunately, they don’t know your business’ entire story. While it’s important to get feedback, that is for another…
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Your success is our goal

Is it time to hire a marketing consultant?

If you are ready for a professional, honest examination of your business – to help you get to the next level – consider hiring a marketing consultant.
Here’s a quick lesson on what is a marketing consultant, why hiring one is good for your business, and what qualities to look for when hiring one.

Training, learning

Get your business fit with these training tips!

Some cringe at the thought of a contest. Others use the thrill of a match-up as fuel to get better, stronger, faster – and that’s what I hope to inspire you to do. I want to “challenge” you to a race/match/game/fight…a battle…where you will face your competition head on.

Artificial Intelligenfe

Using AI? Be Responsible!

There’s been a lot of talk about the use of Artificial Intelligence (AI) recently especially its influence in the medical, banking/finance, and transportation sectors, but I want to focus on what AI means to marketing your business or service and, when used responsibly, how it can enhance your marketing efforts. In marketing, generative AI is…
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