Wait. Are you saying that my website content needs updating? Yes, I am! You already know that your website is the most important online marketing tactic for your business. It’s your 24/7 storefront, your sales team, your customer service rep, and your brand all packaged into a big, beautiful URL. But despite its importance, it…
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IIf you have been in business for a while, are noticing that there’s some new competition popping up, you’ve had a change in your audience, or you and your employees need a morale boost, you may be ready to explore a rebrand. Over the past five years, I have worked with many small- to mid-size…
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When social media was first introduced it was created to help connect us to one another and to be able to share bits of our everyday lives. Today, there is absolutely no doubt that it is an essential sales and marketing tactic to promote businesses, events, and personal brands. Among the assortment of social media…
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Just like we should go to the doctor for annual check-ups, it’s important for you to check in on your marketing strategies to gauge its overall health. Think about a typical “well” visit to your doctor. You are on the examination table feeling fine, but there could be an underlying, non-symptomatic issue brewing underneath that…
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In my July blog, Pausing your marketing plan so you can navigate through the noise, I offered tips on what to do when you make the decision to hold off on executing your marketing strategies because the online noise was going to be way too deafening for your content to make an impact. With the…
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What do you do when there’s too much online and advertising messages to compete with? You pause your plan. Here are tips to help you NOT work you strategies!
You’ve heard it a million times, “a picture paints a thousand words.” While it’s a familiar expression you probably don’t know who said it and why. The genius behind this saying goes to newspaper editor Arthur Brisbane. In a 1911 newspaper article, Brisbane encouraged readers to use images to tell a story because an image…
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Just like a typical business, a non-profit will need to market/promote/sell themselves. In general, marketing a non-profit follows the same protocols as marketing for a commercial business with a few nuances specific to the non-profit world
According to Abha Bhattarai’s Washington Post article – American entrepreneurship is on the rise – dated September 14, 2023, “applications for new businesses spiked to an all-time high in July 2020, when more than 550,000 Americans filed paperwork to start their own companies, census data shows.” While this is great news for those who want…
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When you want to show your amazing clients that you appreciate their business you may send them a personalized thank-you note or offer them a discount on their next order. On special occasions you may even send a box of chocolates. Whatever tactics you have used or use to acknowledge your gratitude, your actions help…
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