Refresh, Revive And Recharge Your Website Often – You’ll Be Glad You Do!
OUT WITH THE OLD. IN WITH THE NEW.
Think of that favorite store you visit regularly. Chances are, you navigate through it with ease because the layout is easy to understand, and you have become so familiar with it you could browse the aisles with your eyes closed! You have come to rely on the expert merchandising and the new on-trend items that on displayed in just the perfect spot to catch your eye.
It’s the same with your website.
Your regular online visitors know how to navigate your site because they visit the site often. To keep them coming back it’s important to give them something new, something different and something fresh every so often so that when they leave, they leave with a new nugget to chew on!
FIVE REASONS WHY REFRESHING YOUR SITE IS IMPORTANT
Think of your website as a living, breathing document – much like how your office feels with your staff of living, breathing people. Your staff, like your website, represents all the things that your business does. Hopefully, you offer regular trainings so that your employees are current on business trends and new sales techniques. As sales grow, you may need to evaluate your security methods and inventory checks. And when the time is right, you may even decide to give the office a new look with a fresh coat of paint and new carpet.
Well that’s how you need to start thinking about your website. If you haven’t already, you need make your website a business priority. Here are some important factors to consider. See how your website fares:
Does your site have the latest anti-virus software, SSL and firewall protocols?
How long has it been since photos and content were updated? Are the people in your photos wearing bellbottoms and groovy glasses? If so, take new professional images that reflect your business practices today, and add new, fresh content to reflect those updates.
Let your web visitors know that you are current by posting relevant content and articles that say, “Your business is on top of things!”
How hard is it to find your social media pages, like Facebook, Twitter or Instagram? If you want followers and likes, your social media pages need to be clearly visible and posted – not way down at the bottom of the page.
Your photos, content and social media presence are all critical, but nothing beats having easy access to reaching out to you. Make sure your contact information (both email and phone numbers) are easy to find and your hours of operation are posted.
These guidelines are just the tip of the iceberg to get you to start thinking seriously about incorporating the development and maintenance of your website into your daily business priorities. With new technologies, Internet and transaction safety concerns ever-changing, content and design regularly evolving, it’s important to find a digital marketing professional you can rely on. I am here to evaluate your web presence and design strategies that fit your business model so that you can achieve your business goals.
Stay tuned for more important information on web maintenance. Until then, think of how hiring a consultant can provide you with the support you need to ensure that updates are made on a regular basis so there is no lapse or blackouts with your digital image.
Think of that favorite store you visit regularly. Chances are, you navigate through it with ease because the layout is easy to understand, and you have become so familiar with it you could browse the aisles with your eyes closed! You have come to rely on the expert merchandising and the new on-trend items that on displayed in just the perfect spot to catch your eye.
It’s the same with your website.
Your regular online visitors know how to navigate your site because they visit the site often. To keep them coming back it’s important to give them something new, something different and something fresh every so often so that when they leave, they leave with a new nugget to chew on!
FIVE REASONS WHY REFRESHING YOUR SITE IS IMPORTANT
Think of your website as a living, breathing document – much like how your office feels with your staff of living, breathing people. Your staff, like your website, represents all the things that your business does. Hopefully, you offer regular trainings so that your employees are current on business trends and new sales techniques. As sales grow, you may need to evaluate your security methods and inventory checks. And when the time is right, you may even decide to give the office a new look with a fresh coat of paint and new carpet.
Well that’s how you need to start thinking about your website. If you haven’t already, you need make your website a business priority. Here are some important factors to consider. See how your website fares:
- Does your site have the latest anti-virus software, SSL and firewall protocols?
- How long has it been since photos and content were updated? Are the people in your photos wearing bellbottoms and groovy glasses? If so, take new professional images that reflect your business practices today, and add new, fresh content to reflect those updates.
- Let your web visitors know that you are current by posting relevant content and articles that say, “Your business is on top of things!”
- How hard is it to find your social media pages, like Facebook, Twitter or Instagram? If you want followers and likes, your social media pages need to be clearly visible and posted – not way down at the bottom of the page.
- Your photos, content and social media presence are all critical, but nothing beats having easy access to reaching out to you. Make sure your contact information (both email and phone numbers) are easy to find and your hours of operation are posted.
These guidelines are just the tip of the iceberg to get you to start thinking seriously about incorporating the development and maintenance of your website into your daily business priorities. With new technologies, Internet and transaction safety concerns ever-changing, content and design regularly evolving, it’s important to find a digital marketing professional you can rely on. I am here to evaluate your web presence and design strategies that fit your business model so that you can achieve your business goals.
Stay tuned for more important information on web maintenance. Until then, think of how hiring a consultant can provide you with the support you need to ensure that updates are made on a regular basis so there is no lapse or blackouts with your digital image.
Yasenny Camejo has extensive multi-media and brand management experience, Yasenny Camejo is your go-to Marketing/PR and Brand Consultant! While working with clients: Every. Step. Of. The. Way, Yasenny develops and implements digital marketing strategies that grow business and bottom lines. Strategies designed specifically for your individual business goals and values – all while growing audience reach and telling YOUR unique story to the world!
