Some cringe at the thought of a contest. Others use the thrill of a match-up as fuel to get better, stronger, faster – and that’s what I hope to inspire you to do. I want to “challenge” you to a race/match/game/fight…a battle…where you will face your competition head on.
There’s been a lot of talk about the use of Artificial Intelligence (AI) recently especially its influence in the medical, banking/finance, and transportation sectors, but I want to focus on what AI means to marketing your business or service and, when used responsibly, how it can enhance your marketing efforts. In marketing, generative AI is…
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When I left Corporate America in 2019 to start my own marketing consulting firm I knew, despite my extensive experience, that there would be new things to learn, new experiences to explore, and new challenges. But, after two decades working in large organizations where I had access to resources, staff, and cash flow, I realized…
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I recently came across Haje Jan Kemps’ For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing (blog),February 10, 2023, and all I could do was shake my head in disagreement.
I know you’ve heard similar versions of this quote before, but I like this message best because it inspires me to keep going even when I think I got it right because unless I get it “right” every time there’s always room for improvement.
Whether you make resolutions or not, I want you to consider something that will help you build your business, grow your reputation, and once you achieve it, there’s nothing and no one that can take it away from you. It’s: ….
You need someone to get you on track, help you focus on reaching your target audience, and on the road to building your brand. If you are not ready to make that call, in the meantime, consider these few tips:
As a mom of two young girls (one of whom attends virtual school from home), a wife, and a small business owner, having just a little extra time is a gift I wish I could unwrap just about every day. I am sure that most of you feel the same way. While there is nothing,…
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Bill Gates offered this, “Your most unhappy customers are your greatest source of learning.” While we don’t like having an unhappy client or customer there is absolute truth to his statement. Having just dealt with a client who ‘knew more than I did about my life’s profession,’ who was the oil to my water, and who…
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Collaborating is not a new concept, and it doesn’t stop at work. It’s an important tool to access in areas outside work.
