Summer is here, and while there’s no doubt that you are excited about the lazier days it brings you may be a little disappointed you aren’t ready for it. And, by ready I mean you didn’t lose the COVID-19/15 pounds you packed on last year, and your skin tone is more ghastly than sun-kissed! Don’t…
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Up until now, your job has been to focus on the meat and potatoes of your organization. The thing is that’s only part of it. The other part – bringing new ideas to life, cleaning up your marketing strategy mess, understanding the data that comes from your online reputation, and maximizing your resources – is the other half. And allowing a marketing consultant – like myself – to handle, address and execute that half can help you achieve whatever realistic goal you set.
While working with one of my clients recently, I discovered that his website was being hosted on a shared server with 37 other websites on it. Whoa, that’s a lot of websites! My unsuspecting client was trusting that his website was being hosted in a reliable, fast and secure spot, but that wasn’t the case.…
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You’ve heard the expression: Two heads are better than one. I am confident that you’ve applied that philosophy in your lifemany times over. You picked your smartest family member to join you in a game of trivia, your most athletic buddy to partner with you in a round of golf, or your most creative colleague…
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For most people the word – Technology – frightens them. Because frankly there are more critical, pressing concerns to deal with … that any part of learning about technology would simply be too exhausting. What I would like for you to do, as the world rethinks the business market post COVID-19, is think about your…
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Through EMAIL MARKETING! Building your business’ digital marketing plan may feel as daunting as learning Tamil (the world’s oldest language), or trying to understand today’s ‘new math,’ but it doesn’t have to be (especially when I am here to help!) Every day that you aren’t implementing a digital media tactic into your marketing plan your…
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Are you ready to jump start your online business? Every person and every business has been affected by the Coronavirus. It’s been written that, “We are all in the same storm, but not in the same boat.” For those essential businesses, traffic and revenues may have soared. For second-tier industries, you may have been forced…
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Having spent the last nearly 20 years in the communications and marketing field working with both large-scale and small-scale, private corporations and public sector organizations offered me the opportunity to work on creative and challenging projects, and meet some of the most interesting and inspiring people like Michelle Obama. Through my experiences, I have been…
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OUT WITH THE OLD. IN WITH THE NEW. Think of that favorite store you visit regularly. Chances are, you navigate through it with ease because the layout is easy to understand, and you have become so familiar with it you could browse the aisles with your eyes closed! You have come to rely on the…
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